According to WARC (World Advertising Research Centre, a UK research business) they are. WARC has totted up the points they’ve scored in various ad effectiveness competitions worldwide and come up with the top 100. Here are the top 20, the full list is here.
1. Vodafone Fakka Vodafone JWT Cairo Egypt Telecoms 101.6 points
2. Small Business Saturday American Express Digitas/
Crispin Porter + Bogusky USA Financial Services 73.6
3. It’s More Fun in the Philippines Philippines Department of Tourism BBDO Guerrero Philippines Travel & Tourism
4. Thank You, Mom Procter & Gamble Wieden + Kennedy Portland USA Household & Domestic 60.9
5. Overstay Checkout Art Series Hotels Naked Communications Melbourne Australia Travel & Tourism 58.2
6. Daily Twist Oreo FCB/360i USA Food 56.8
7. Smoking Kid Thai Health Promotion Foundation Ogilvy & Mather Bangkok Thailand Govt & Non-profit 54.9
8. Old Parts for New ORBIS International Ogilvy & Mather Hong Kong Hong Kong Govt & Non-profit 51.6
9. Real Beauty Sketches Dove Ogilvy & Mather São Paulo Brazil Toiletries & Cosmetics 48.9
10. Car Creation NRMA Insurance WHYBIN\TBWA Sydney Australia Financial Services 48.6
11. Dumb Ways to Die Metro Trains Melbourne McCann Melbourne Australia Travel & Tourism 47.8
12. The Next Big Thing is Already Here Samsung Galaxy 72andSunny/Starcom USA Telecoms 46.4
13. Legendary Journey Heineken Wieden + Kennedy Amsterdam Netherlands Alcoholic Drinks 45.6
14. Volunteer to Promote Volunteering SEEK Volunteer Leo Burnett Melbourne Australia Govt & Non-profit 44.5
15. Will and George Come To Life Chicago Shakespeare Theater Arc/Iris Mobile USA Entertainment 43.7
16. Help a Child Reach 5 Lifebuoy Lowe Lintas India/SapientNitro India Toiletries & Cosmetics 40.3
17. I’m Amazing McDonald’s DDB Hong Kong Hong Kong Retail 39.3
18. Flavors of Life Wrigley’s Extra BBDO China China Food 37.8
19. I Have Already Died ALS Foundation Netherlands Publicis Amsterdam/Starcom MediaVest Netherlands Govt & Non-profit 36.6
20. Share a Coke Coca-Cola Ogilvy & Mather Sydney Australia Soft Drinks 36.4
Of course, they’re only the most effective if the various competitions are accurate in measuring same; which they may well not be.
Here’s the winner from JWT Cairo (by a street too).