The Imperial War Museum in London’s Lambeth is hosting an exhibition, First World War Galleries, to mark the First World War centenary and it’s commissioned a new film, ‘flight of the Stories,’ from animation wizards Aardman and agency Johnny Fearless to launch it.
Flight of the Stories is based on the personal histories and letters of British servicemen who didn’t make it back from Northern France.
Aardman combined 2D illustrations and 3D CGI animation techniques to create a hybrid effect, bringing to life the muted palettes of war artists from the era. Flight of the Stories will be screened online and in cinemas from today as part of a multi-platform campaign supported by posters, press and radio.
Johnny Fearless ECD Paul Domenet says: “We wanted to bring people to IWM London to see and hear the words of those who lived and died through the war for themselves and encourage them to reappraise the First World War in a way, which is different to the stereotypical mud and blood imagery.“
Aardman director Darren Dubicki says: “We took an idea that was to create a powerful piece of imagery that is suggestive of the paintings from the era coming to life, and therefore a stunning promotional piece for the museum’s commemoration plans.”