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Neil Christie of W+K London: my top tips for Cannes
An obvious tip is the ‘My Name is Sweetie’ campaign to entrap paedophiles. It just won a black pencil at D&AD.
Because – smart way of matching tech solution to the problem, worthy cause, seems to have actually worked, wish we had done it.
I expect that JCVD for Volvo trucks will also win big. But Grand Prix? Not sure.
I would be surprised if the BA #lookup interactive poster doesn’t do well in outdoor.