Neil Christie of W+K London: my top tips for Cannes

An obvious tip is the ‘My Name is Sweetie’ campaign to entrap paedophiles. It just won a black pencil at D&AD.

Because – smart way of matching tech solution to the problem, worthy cause, seems to have actually worked, wish we had done it.

I expect that JCVD for Volvo trucks will also win big. But Grand Prix? Not sure.

I would be surprised if the BA #lookup interactive poster doesn’t do well in outdoor.

Unknown-6Neil Christie is managing director of Wieden+Kennedy London

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