Adam&Eve wins Promo Grand Prix for Harvey Nichols

Cannes 2014: Grand Prix are showering on London (well two of them so far, which beats some other years).

OgilvyOne won the Direct Grand Prix for British Airways and now Adam&Eve/DDB has picked up the Promo and Activation Grand Prix (doesn’t sound like a Grand Prix but it is one) for its funny ‘Harvey Nichols Gift Collection’ campaign.

This might look like a TV campaign to you and me but it also contains lots of other gubbins like social media and in-store promotions! Now there’s a thing.

But a Grand Prix’s a Grand Prix. The new regime at A&E/DDB has done a good job in redirecting Harvey Nichols from silly stunts that made it look up itself to gently mocking the ‘up itself’ bit in this campaign.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.