Adam & Eve’s James Murphy: my top tip for Cannes

Unknown-4The Cannes Lions adfest begins on June 15 so we asked some of adland’s finest what their top tips are. First out of the blocks is Adam&Eve/DDB founder and CEO James Murphy (left).

‘Climate Name Change’ campaign by Barton F Graf 9000.

This isn’t just a great idea from an exciting agency – it’s a powerful political statement that doesn’t waste time addressing idiotic climate change deniers but just gets straight to the heart of the issue – that the actions (and inactions) of legislators, who are in the pockets of lobbyists, are causing mayhem for millions of people – and that they deserve to be outed for it.

It’s a global issue and a universal truth, so hopefully it will be recognised at Cannes.

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