If you had 24 hours to go broke what would you do? Well you could hire an ad agency for a start.
That’s what UK broadcaster UKTV did to plug its new Dave channel ‘reality’ show – ’24 hours to go…’ – in the form of Wieden+Kennedy London.
Among the numerous wheezes was this one to persuade W+K’s neighbours in achingly trendy Shoreditch to shave off their beards and make a poster from redundant facial hair.
Just like any other business programme you ever saw.
Here’s another one (memo to Nike..)