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W+K London shows neighbours how to go broke

If you had 24 hours to go broke what would you do? Well you could hire an ad agency for a start.

That’s what UK broadcaster UKTV did to plug its new Dave channel ‘reality’ show – ’24 hours to go…’ – in the form of Wieden+Kennedy London.

Among the numerous wheezes was this one to persuade W+K’s neighbours in achingly trendy Shoreditch to shave off their beards and make a poster from redundant facial hair.

Just like any other business programme you ever saw.

Here’s another one (memo to Nike..)

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24 hours to go broke dave uktv wieden+kennedy london

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