Wonder if this new Waitrose ad (maybe campaign) from BBH was prompted by the near meltdown at that other well-known UK mutual the Co-op?
Middle England’s favourite grocer is owned by John Lewis, of course, which, in turn, is owned by its employees. And, in the case of John Lewis/Waitrose, it seems to work.
We’ve been waiting for some BBH-style fireworks for Waitrose ever since the account moved there a couple of years ago but Waitrose decided to skip heavyweight Christmas advertising – no doubt wisely, looking at the fortunes of some of its competitors.
Anyway, an ode to a carrot hardly constitutes fireworks but it’s nicely done all the same.