Digital out of home has been the next/current big thing for years now but often it fails to deliver the (lavish) promises made for it.
But here’s an ingenious use of a small space for IKEA from German agency Thjnk, the RGB billboard (Red, Green and Blue) which turns nine square metres of billboard into 27 of ad space.
As Adweek points out, it would be nice if it worked better in daytime. But it is dark a lot of the time in Sweden..
