It only takes an hour to forge a relationship and come up with some good ideas, or so says Sweden’s One Hour Agency.
Founders Ben Langeveld and Ingmar Larsen say: “It’s not that you deliver a final solution, but 60 minutes is plenty of time to build relationships by showing how you work, who you re and what you can do. If the meeting works for both sides then we offer different kinds of packages depending on the brief.”
So there is a catch. But it’s not a bad idea for presentations/pitches at least. Time aside, there are all those documents that take hours and cost thousands to prepare but, half the time, the client doesn’t read them.