Now’s Townshend crafts Louie the Loo for WaterAid

You would miss your loo if it wasn’t working for whatever reason – if you didn’t have one at all it would be life threatening.

This is the theme of London agency Now creative director John Townshend’s film for tomorrow’s World Toilet Day on behalf of charity WaterAid.

‘Louie The Loo’ is clearly a character with future comic potential. But, as John points out, this is a serious business.

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