Here’s a bit more Robert Downey Jnr for HTC and WPP’s new 171 agency

You just know how it’s all going to end, don’t you?

Why do they do it? Celebs are fine if you give them a decent script; unleash their unbridled creativity and it mostly ends it tears.

This is vintage Heineken-style cobblers.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.