New Pereira & O’Dell recycling campaign shows the human side of trash

San Francisco’s Pereira & O’Dell is an agency that’s always worth keeping an eye on (it won three Cannes Grand Prix for Intel’s ‘Beauty Inside’) and it’s produced a cracker of a campaign, ‘Journey,’ to encourage more recycling for Keep America Beautiful and The Ad Council.

Who would have thought you could empathise with an unwanted, unloved plastic bottle?

The copywriters were Ross Cavin and Earl Lee and the art directors Chris Adams and Arnau Bosch. The film was directed by Victor Garcia for MJZ.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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