Thought Mastercard and McCann had taken leave of their senses when I first saw this; but it’s not an ad just 12 different idents for Mastecard’s sponsorship of the Champion’s League.
Here’s the ad and it’s a pretty good ‘use of winsome child in thirty seconds,’ a category that almost used to define advertising but which seems to be dying out (until they figure out a way of getting eight year-olds into mobile ads).
I’ve never been quite sure why Mastercard needs to advertise – you don’t choose a card because it’s Mastercard rather than Visa do you? Maybe some people do.
