ID Comms

McCann unveils Champion ad for Mastercard

Thought Mastercard and McCann had taken leave of their senses when I first saw this; but it’s not an ad just 12 different idents for Mastecard’s sponsorship of the Champion’s League.

Here’s the ad and it’s a pretty good ‘use of winsome child in thirty seconds,’ a category that almost used to define advertising but which seems to be dying out (until they figure out a way of getting eight year-olds into mobile ads).

I’ve never been quite sure why Mastercard needs to advertise – you don’t choose a card because it’s Mastercard rather than Visa do you? Maybe some people do.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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