ID Comms

McCann unveils Champion ad for Mastercard

Thought Mastercard and McCann had taken leave of their senses when I first saw this; but it’s not an ad just 12 different idents for Mastecard’s sponsorship of the Champion’s League.

Here’s the ad and it’s a pretty good ‘use of winsome child in thirty seconds,’ a category that almost used to define advertising but which seems to be dying out (until they figure out a way of getting eight year-olds into mobile ads).

I’ve never been quite sure why Mastercard needs to advertise – you don’t choose a card because it’s Mastercard rather than Visa do you? Maybe some people do.

You May Also Like

Champions League idents mastercard mccann tv ad visas winsome child

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of | Cookies explained.