Invite someone outside for a fart says new BBDO Toronto anti-smoking campaign

Here’s a different spin on smoking and the disadvantages thereof from BBDO Toronto.

Instead of showing people gasping for breath, dying and the horrible state of their insides it swaps ‘social’ smoking for farting – and pretty ridiculous it seems to be.

Mind you, if you tried to run a campaign like this on British TV ad clearance body Clearcast would probably ban it on the grounds that it would offend someone.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.