xaxis
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Ad Tech
Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?
With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build…
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Ad Tech
Google challenges media agencies in programmatic TV ads
The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad…
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Ad Tech
WFA: independents step up programmatic challenge to agency trading desks
Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly…
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Ad Tech
Will WPP’s new Xaxis Politics swing the US presidency?
WPP boss Sir Martin Sorrell likes years with big events – he reckons, correctly no doubt, that advertisers flood in…
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Ad Tech
Xaxis moves to centre stage at WPP’s Group M as Lesser takes top North America role
We wondered if Kelly Clark’s departure as CEO of WPP’s GroupM in North America might signal closer ties between WPP’s…
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Advertisers
We do have a succession plan says WPP’s Sorrell – although he’s not telling us what it is yet
To London’s gleaming new Ham Yard hotel for an IPA (agency trade body) do featuring Sir Martin Sorrell, the subject…
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Ad Tech
VivaKi dismantles centralised ad trading operation
Publics Groupe’s VivaKi digital media operation has joined the agency groups in apparent full retreat from proprietary ad trading, dismantling…
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Ad Tech
Xaxis boss Brian Lesser on the future of digital video and WPP’s role in a brave new media world
One thing we will be hearing a lot more about in 2015 is ‘programmatic’ TV and video and WPP is…
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Advertisers
Surprise retreat as WPP’s Xaxis rolls XFP digital ad platform into independent operator AppNexus
WPP’s Xaxis data cum media buying platform has come under fire recently for, among other things, a lack of transparency…
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