Tag Archives: xaxis

Will 2014 be the year that so-called ‘Big Data,’ the great, slightly off-white hope for many of the world’s digital media businesses and some agencies, comes under game-changing pressure from privacy campaigners? We’ve had Edward Snowden’s revelations (left) about the ...

WPP has bought UK firm Crystal Semantics which purports to match advertising to the content of web pages, thereby reducing the chances of it appearing where it shouldn’t – on porn sites and the like. Crystal Semantics will come under ...

WPP is merging its 24/7 Real Media business, which represents online publishers, with its own invention, Xaxis, which buys ad impressions in bulk and then, supposedly, targets them at the right audience. At least that’s what I think it does. ...

Well it’s already the biggest of a bunch also numbering Omnicom, Publicis Groupe, Interpublic, Aegis/Dentsu and Havas so what’s new about 2013? According to an interesting piece in MediaPost, which has chosen to award WPP a new gong as holding ...

US-based Global Market Insite might not be able to spell but that hasn’t stopped WPP’s Kantar research division shelling out somewhere north of $26m to buy the company that operates online panels in North America, Europe and the Far East. ...

WPP CEO Sir Martin Sorrell is seen by many as the Darth Vader of the marcoms world and some of his latest moves will serve to reinforce that impression. Yesterday WPP announced that its research subsidiary Kantar was to invest ...

WPP has had its tanks parked on Bartle Bogle Hegarty’s lawn (the one displaying its £47m Vodafone UK client) since JWT lost the business in 2006 and BBH lost its global brief last year. And in May this year WPP-owned ...

Well WPP CEO Sir Martin Sorrell has never ducked a challenge and it looks as though he’s taking on a far bigger foe than long-time opponents Omnicom, Interpublic and Publicis Groupe in challenging Google’s domination of the provision of data ...

WPP has raised the stakes significantly in the media buying game with the launch of Xaxis, a huge new database that claims to allow advertisers to target consumers with what they want, in real time. This is the Holy Grail ...