xaxis
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Advertisers
Media agencies face backlash from clients over cost and transparency of online media broking deals
Xaxis is the part of WPP’s huge data operation that fuels its programmatic buying business – clients hand over the…
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News
Facebook and Snapchat come under more fire – ‘Big Data’ users like media agencies face a worrying 2014
Will 2014 be the year that so-called ‘Big Data,’ the great, slightly off-white hope for many of the world’s digital…
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Advertisers
Now WPP snaps up digital policeman Crystal Semantics
WPP has bought UK firm Crystal Semantics which purports to match advertising to the content of web pages, thereby reducing…
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Advertisers
WPP merges 24/7 into Xaxis to try to steal a march in the online media marketplace
WPP is merging its 24/7 Real Media business, which represents online publishers, with its own invention, Xaxis, which buys ad…
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