Will 2014 be the year that so-called ‘Big Data,’ the great, slightly off-white hope for many of the world’s digital media businesses and some agencies, comes under game-changing pressure from privacy campaigners? We’ve had Edward Snowden’s revelations (left) about the ...
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WPP has bought UK firm Crystal Semantics which purports to match advertising to the content of web pages, thereby reducing the chances of it appearing where it shouldn’t – on porn sites and the like. Crystal Semantics will come under ...
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WPP is merging its 24/7 Real Media business, which represents online publishers, with its own invention, Xaxis, which buys ad impressions in bulk and then, supposedly, targets them at the right audience. At least that’s what I think it does. ...
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Well it’s already the biggest of a bunch also numbering Omnicom, Publicis Groupe, Interpublic, Aegis/Dentsu and Havas so what’s new about 2013? According to an interesting piece in MediaPost, which has chosen to award WPP a new gong as holding ...
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