WPP
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More guff from Microsoft, Crabbie’s Grand National, Janet Hull’s gong and a wish or two for 2014
***Has the ad world gone mad? We’ve already had Coke’s ‘Reasons To Believe’ and now Microsoft, that cuddly-wuddly corporation, has…
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News
Facebook and Snapchat come under more fire – ‘Big Data’ users like media agencies face a worrying 2014
Will 2014 be the year that so-called ‘Big Data,’ the great, slightly off-white hope for many of the world’s digital…
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News
Tragic death of Mita Diran blamed on agency overwork
Unlike the story below, this is not funny at all. Mita Diran, a copywriter at WPP-owned Y&R Indonesia collapsed and…
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Agencies
WPP strikes deal with ‘global influencer’ Richard Attias
Another day brings another WPP deal but this one’s more interesting than most: the marcoms giant headed by Sir Martin…
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Advertisers
Marilyn Monroe blockbuster from Chanel focuses attention on bespoke WPP agency Plus
Is this the first work from WPP’s new bespoke agency for Chanel, Plus? Well it’s certainly grabbed lots of attention…
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Advertisers
Ford’s Mustang muscles into Europe with Sienna Milller
Ford is bringing its famed ‘muscle’ car the Ford Mustang back to Europe after 20 years or so and what…
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Advertisers
Laura Wade of Maxus: why branded content needs to change to fit a hyper-connected media world
Laura Wade is the head of Maxus Partnerships, a new division at the WPP-owned media agency that aims to build…
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Advertisers
George Parker: my agency, ads and person of the year
Agency of the year Droga5 No surprise, ‘cos I’ve been pimping them all year. I’m with Mike Lee for all…
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Advertisers
WPP merges 24/7 into Xaxis to try to steal a march in the online media marketplace
WPP is merging its 24/7 Real Media business, which represents online publishers, with its own invention, Xaxis, which buys ad…
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