Is this the first work from WPP’s new bespoke agency for Chanel, Plus? Well it’s certainly grabbed lots of attention with what purports to be previously unreleased bits from Marilyn Monroe about her favourite bedtime attire (the famous No.5 fragrance).
Good for Plus if it was. If it wasn’t, why does Chanel need the agency? Could be cost of course, in this ‘Math Men’ era.