WPP
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Ad Tech
Summer musings: whither WPP and putting creativity back into creative agencies
Maybe it’s August but there’s been another round of crystal ball gazing about the future of agency holding companies –…
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Agencies
New-style WPP cuts links with Sorrell era by abandoning Farm Street HQ
WPP is decisively cutting links with the Sir Martin Sorrell era by leaving its 27 Farm Street, Mayfair, London HQ…
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Advertisers
IBM’s Kenny is latest CEO candidate to be tapped by WPP
WPP chairman Roberto Quarta and his chums on the board are keeping us interested in Sir Martin Sorrell’s successor as…
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Advertisers
Mars picks MediaCom for $1.8bn global planning and buying in huge boost for WPP
Mars, which had previously cut and sliced its media across the world, has consolidated everything into WPP’s MediaCom, the biggest…
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Advertisers
Unilever boosts new regime at WPP with Sunlight Africa
Unilever’s Sunlight, once a soap (invented in 1884) is now a range of laundry products is now Africa’s second largest…
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Advertisers
WPP has two big agency CEO roles to fill: who will take up the challenge?
WPP is facing a test in the UK as it searches for CEOs to lead two of its biggest agencies,…
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Advertisers
Post-Sorrell WPP brings long-running feud with Rediffusion in India to a close
WPP has been tidying up its investments in the important Indian market by selling its stake in a number of…
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Advertisers
WPP in driving seat as Shell creates “agency of the future”
Shell has finally announced the results of its agency review resulting in the creation of an “agency of the future”…
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Advertisers
Question marks over Ogilvy UK’s dramatic restructure as ad boss Charlie Rudd quits
Michael Frohlich’s controversial restructuring of Ogilvy UK has had another predictable consequence: former Ogilvy & Mather CEO Charlie Rudd, who…
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