WPP
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Advertisers
$4bn Ford pitch and Wunderman hold key to Read’s WPP transformation plans
Mark Read’s first year in charge of WPP may well be seen as a tale of two pitches. The first…
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New WPP boss Read adds more e-commerce tech to Wunderman with Amazon specialist 2Sales
Mark Read, the new CEO of WPP and still boss of Wunderman, promised that he’d take WPP in a different…
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WPP inches back to growth but revenue and profit both down
WPP, now helmed by CEO Mark Read, reported its first quarter of like-for-like growth since the first quarter of 2017…
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Early problems for WPP’s Read as Wieden+Kennedy muscles in on Ford account
Any relief Mark Read might have felt when his appointment as CEO was confirmed won’t have lasted very long as…
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Mark Read confirmed as WPP CEO – promising more of the same but better
WPP has confirmed the appointment of Mark Read, 51, as CEO to succeed Sir Martin Sorrell, just in time to…
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Advertisers
It’s Read for WPP – here are some of the challenges he faces
Mark Read being appointed as WPP’s successor to defenestrated CEO (and founder) Sir Martin Sorrell is a done deal it…
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Ad Tech
Summer musings: whither WPP and putting creativity back into creative agencies
Maybe it’s August but there’s been another round of crystal ball gazing about the future of agency holding companies –…
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Agencies
New-style WPP cuts links with Sorrell era by abandoning Farm Street HQ
WPP is decisively cutting links with the Sir Martin Sorrell era by leaving its 27 Farm Street, Mayfair, London HQ…
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IBM’s Kenny is latest CEO candidate to be tapped by WPP
WPP chairman Roberto Quarta and his chums on the board are keeping us interested in Sir Martin Sorrell’s successor as…
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