WPP
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Advertisers
US Army $4bn ad review heading for court again as WPP contests DDB win
WPP has joined former incumbent Interpublic’s McCann in contesting the result of the US Army’s review of its massive ten-year…
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Agencies
Ellis leaves Wunderman Thompson, more top level departures are surely on the cards
Wunderman UK ECD Abi Ellis (left) has resigned from the agency after a disciplinary investigation. The investigation, first reported by…
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Advertisers
Everybody’s looking for the agency of the future in 2019 – but are they looking in the right place?
Adweek’s most read article of 2018 (so far) is Rei Inamoto’s design for a new kind of agency, one that…
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Advertisers
WPP wins Newell with horizontal-sounding group offer
WPP has won Newell Brands, described as a premier consumer goods company, and formed a new entity to handle it…
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Advertisers
Carnival cruises into WPP’s Wunderman
Wunderman, about to be the driving force in new WPP agency Wunderman Thompson with old JWT, has won Carnival Cruise…
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Advertisers
George Parker: what good is a new name or logo?
I’ve been in the ad biz since Genghis Khan invented the USP. So, consequently, I’ve been around the track a…
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Ad Tech
WPP has lost its magic toolbox so new broom CEO Read has to join the fight for clients
WPP’s share price carried on inching forward this morning, showing that investors are willing to give CEO Mark Read the…
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Ad Tech
WPP’s Read outlines process of ‘radical evolution’
WPP CEO Mark Read will meet shareholders later today but he’s prepared the ground with a statement promising “radical evolution,”…
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Advertisers
A big week in adland: Brexit (inevitably), Read’s vision for WPP and MAA picks its Agencies of the Year
It’s arguably the biggest week of the year for the ad business (and many others of course) with a crucial…
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