WPP
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Why low expectations could bring big rewards for WPP
It’s always good to talk down your prospects in the City because, if nothing goes too pear-shaped, investors will think…
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M&S clothing departs Grey with ODD agency choice
Troubled retailer Marks & Spencer (most of them are pretty troubled these days as online shopping lays waste the UK…
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WPP set to kick off Kantar auction
WPP’s auction of some or all of research arm Kantar kicks off in April with Goldman Sachs in the auctioneer’s…
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Nike’s ‘Londoner’ wins top British Arrows broadcast award
The British Arrows Awards, formerly the British Television Advertising Awards until it all got more complicated, has finished its deliberations…
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Is slimming down WPP cooling on China joint venture?
Sky News reports that WPP is cooling on the notion of forming a joint venture with a Chinese investor in…
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Wunderman Thompson UK springs surprise with former Partners founder Steve Aldridge as creative boss
Former Wunderman execs have landed the plum roles in the two merged WPP agencies in the UK with Pip Hulbert…
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Peter Reid of MSQ: the WPP diet – cutting weight fast looks healthy, but are its arteries clogged?
At WPP’s last earnings call, the second since Sir Martin Sorrell jumped ship to avoid the plank, the Ogilvy-to-Kantar behemoth…
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Born-again Sorrell on S4’s buy plans, WPP and the importance of investing in agency brands
Prior to performing at Adweek London S4 Capital’s Sir Martin Sorrell shared some thoughts with Ian King at Sky, here.…
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WPP’s Kantar ditches sub-brands in drive for client-friendly (and buyer) simplicity
Retirement is a comfy option for some but not, perhaps, if you’re a brand. WPP’s big research operation Kantar has…
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