WPP
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Advertisers
WPP rings the changes at Ford agency GTB
WPP evidently isn’t giving up with Ford and its bespoke ford agency GTB. It may have lost US creative to…
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Advertisers
David hires Pancho Cassis as global creative chief as it fights back after breakaway
Ogilvy’s David, which has been hit by breakaway agency GUT, isn’t taking things lying down and has appointed Pancho Cassis…
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News
David exodus from Ogilvy shows problems holding companies have retaining creative talent
One of WPP’s better ideas in recent years was to form David, an Ogilvy offshoot named after founder David Ogilvy.…
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Advertisers
Is Burning Man Sorrell on the right side of the holding company argument?
Sir Martin Sorrell is a Burning Man it seems, a keen attendee of the Burning Man festival which takes place…
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Advertisers
WPP (Wire and Plastic Products as was) joins global battle against plastic
It’s Cannes week of course and we can expect a number of announcements from agencies and others, many designed to…
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Ad Tech
Boys, boys: Sorrell tries to hijack Read’s WPP again
Another day, another WPP AGM and a release pings in from old boss Sir Martin Sorrell’s spanking new S4 Capital.…
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Advertisers
Essence steps in to retain £100m L’Oreal media for WPP
WPP has just won (actually retained) a big one, L’Oreal UK which spends over £100m. But instead of staying with…
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Agencies
Now WPP rolls out giant campuses to Dusseldorf
WPP is opening another whopper European “campus,” this time in Dusseldorf to house over 2,500 people in 34,000sqm of space.…
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Advertisers
VW in America grasps emissions nettle in WPP ad debut
Volkswagen in America is beginning its fightback proper against the ‘Dieselgate’ scandal (it hopes it is, anyway) with a new…
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