WPP
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Advertisers
WPP launches new-style agency Black Ops
WPP backing start-ups is a newish aspect of the Mark Read era and there’s another on the blocks: WPP Black…
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News
Poor fourth quarters in the US and UK drag down WPP
WPP went backwards in Q4 2019, after a brief Q3 uptick of 0.5 per cent in its favoured measure of…
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Advertisers
WPP’s fragmented Australian empire remains a problem for ultimate boss Mark Read
Running a still-rambling organisation like WPP must be rather like herding cats – and there’s a large and recalcitrant moggy…
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Advertisers
Tamara Ingram quits WPP’s Wunderman Thompson
Tamara Ingram (below) is stepping down as global chair of Wunderman Thompson, after a long career including CEO roles at…
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Ad Tech
WPP back on the buying trail with tech consultancy XumaK
WPP is back on the acquisition trail: Wunderman Thompson has bought Miami-based XumaK, termed a “premier marketing technology consultancy” specialising…
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Ad Tech
Watch out for albatrosses says Sorrell to WPP’s Read
S4Capital’s Sir Martin Sorrell is 75 on Friday (St Valentine’s Day – happy birthday Martin) but advancing years don’t seem…
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Advertisers
Booming The&Partnership benefits from reset relationship with WPP
One of the hitherto largely unremarked aspects of Mark Read’s reign at WPP has been the change in the relationship…
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Advertisers
More agency mergers may be on the cards for WPP although holding company says no major ones planned
Is WPP CEO Mark Read planning more agency mergers? Speaking to investors recently Read, alongside the usual stuff about partnering…
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Advertisers
WPP hopes “delivery unit” Outcomes will lead to a better outcome for Mindshare
WPP is forming what it calls an “integrated delivery unit” called Outcomes which will employ a scarcely believable 5,000 specialists.…
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