WPP
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Ad Tech
WPP sets out ambitious plans as it emerges in one piece from bad old 2020
WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans…
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WPP bids for remaining shares in loss-making WPP AUNZ
WPP has moved to tidy up one of the anomalies in its global empire, its 61.5% holding in WPP AUNZ.…
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Johannes Leonardo’s Kraft win is a (smallish) slice of the cake for WPP too
New York’s Johannes Leonardo – 25 per cent owned by WPP – seems to be in the driving seat at…
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Will WPP end up with AKQA Grey after all?
Some of the troops at WPP are seemingly revolting over new entity AKQA Group (which has absorbed venerable 100-year plus…
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Ogilvy’s Andy Main lures Devika Bulchandani from McCann in first big move
New Ogilvy CEO Andy Main, hired from Deloitte Digital, has made his first big move, bringing in Devika Bulchandani from…
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WPP merges Geometry into VMLY&R to create new global ecommerce company
Amazing how a combination of Amazon and Covid-19 change the world. Another WPP agency brand Geometry, which specialises in ecommerce,…
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Madison Avenue manslaughter: Grey succumbs to digital AKQA in new WPP restructuring
So is WPP’s decision to merge Grey, one of its big creative agencies bought for $1.52bn back in 2004, a…
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Now WPP merges Grey into digital network AKQA
There goes another one. WPP was built on the back of four big agency acquisitions: JWT, Ogilvy, Y&R and Grey.…
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WPP keeps its head above water in Q3 – now CEO Read needs to move towards positive territory
WPP CEO Mark Read is claiming a win in the third quarter of 2020 with “just” a 7.6% fall in…
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