Tag Archives: world cup

Drinks giant Diageo strikes first mover advantage ad deal with Facebook

Drinks giant Diageo, which already boasts 12.6m fans on Facebook, has increased its advertising investment in the social media site and is joining its new ‘client council’ that has its first meeting in October. On the face of it this ...

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Sponsors Coca-Cola and Adidas whack FIFA boss Sepp Blatter

That’s ‘whack’ in the sense of a Mafia hit, it’s going to be very hard for FIFA president Sepp Blatter to recover from the assault launched on him yesterday by Coca-Cola and Adidas, two of FIFA’s and world football’s biggest ...

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WPP teams with sports giant IMG in new global licensing operation

WPP is always looking for new ways to turn its client list into money and the latest is a joint deal with sports and entertainment giant IMG, the company started originally by Mark McCormack to handle star golfers like Arnold ...

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Now Del Campo Saatchi wins Coke brief in Argentina and wider region

Argentina agency Del Campo Nazca Saatchi & Saatchi has been appointed by Coca-Cola to work on its portfolio of brands in Argentina and across the wider Latin America region. The business moves from Ogilvy. The agency, headed by the much-awarded ...

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Rooney hoping to hang on to £7 million a year endorsement deals

Judging by initial reactions among the PR and sponsorship communities it looks as if Wayne Rooney’s endorsement deals are safe for the present, despite the lurid stories at the weekend alleging his prolonged involvement with a £1200 a night prostitute. ...

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