Arguably the worst thing that could happen in the Women’s World Cup was the US winning again – for the fourth time – and the inevitable wave of triumphalism. Nike was clearly expecting such a result and rushed this out ...Read More »
Is football really coming home for England and Lucozade?
What to make of this? It’s Lucozade and Grey Advertising’s opus for the Women’s World Cup, using the words of Baddiel and Skinner’s ‘(Three Lions) Football’s Coming Home’ anthem from 1986. Then it was 30 years of hurt (since England ...Read More »
BBC tries the kick ass approach for Women’s World Cup
The BBC is under the cosh in some quarters for its pursuit of ‘Yoof,’ notably through relentlessly plugging its new Sounds app. It’s showing all the games from the Women’s World Cup in France this summer and to plug it ...Read More »