women’s world cup
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System1: Women’s World Cup ads outscore the men
Ad effectiveness measurement System1 reckons the ads are better in the Women’s World Cup football than they were in the…
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Nike’s triumphal Women’s World Cup ad backfires
Arguably the worst thing that could happen in the Women’s World Cup was the US winning again – for the…
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Is football really coming home for England and Lucozade?
What to make of this? It’s Lucozade and Grey Advertising’s opus for the Women’s World Cup, using the words of…
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BBC tries the kick ass approach for Women’s World Cup
The BBC is under the cosh in some quarters for its pursuit of ‘Yoof,’ notably through relentlessly plugging its new…
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