Nike’s triumphal Women’s World Cup ad backfires

Arguably the worst thing that could happen in the Women’s World Cup was the US winning again – for the fourth time – and the inevitable wave of triumphalism.

Nike was clearly expecting such a result and rushed this out as soon as the final whistle went.

Not often that Nike unveils a raucous, vulgar bummer but this is one.

MAA creative scale: 1 (quick off the mark.)

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.