Robbie Williams, once unkindly dubbed ‘Blobby’ Williams, is a new face of WWW (Weight Watchers as was) along with Kate Hudson. Following its rebrand WW is now ‘For Every Body’ as we embark on that challenging 21st century journey towards ...
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It does sometimes seem to be revolving doors at Wieden+Kennedy’s celebrated Portland HQ. New client is appointed, client appoints W+K to transform employer’s moribund advertising, client leaves (for whatever reason) and account moves from W+K. The latest such instance is ...
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They do say that ads and programmes are coming closer together (online ads are certainly getting longer) and this year two Super Bowl advertisers rowed in on the success of the surprise TV drama hit Breaking Bad. Leo Burnett signed ...
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Weight Watchers is introducing ‘personal coaches’ – well doesn’t everyone have one these days darling? – and Wieden+Kennedy HQ has produced a typically off-the-wall ad for the new service, showing the eating temptations all around us – like chocolate phones. ...
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London digital agency Kitcatt Nohr Digitas (Digitas bough Kitcatt Nohr 18 months ago) has won Weight Watchers’ £500,000 customer relationship management account (CRM). I’m never quite sure what CRM is but it’s something to do with keeping existing customers happy ...
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