Tag Archives: Weight Watchers

Weight Watchers and W+K launch personal coaches

Weight Watchers is introducing ‘personal coaches’ – well doesn’t everyone have one these days darling? – and Wieden+Kennedy HQ has produced a typically off-the-wall ad for the new service, showing the eating temptations all around us – like chocolate phones. ...

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Kitcatt Nohr sinks its teeth into Weight Watchers

London digital agency Kitcatt Nohr Digitas (Digitas bough Kitcatt Nohr 18 months ago) has won Weight Watchers’ £500,000 customer relationship management account (CRM). I’m never quite sure what CRM is but it’s something to do with keeping existing customers happy ...

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Is the China agency market ready for Fred & Farid?

It seems entirely appropriate that Fred & Farid, the indie Paris agency 30 per cent owned by Havas chairman Vincent Bollore, is planning to set up shop in Shanghai in a former opium warehouse. It’s also not really a surprise ...

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Fred & Farid makes Weight Watchers sexy

Which is fairly remarkable for a business that once had the Duchess of York as an ambassador but Havas-backed Paris agency Fred & Farid is always full of surprises. Some people are already tipping this as one to bother the ...

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Ad spat over as Weight Watchers tells agencies to grow up

The threatened legal action between Interpublic and MDA-owned Kirshenbaum Bond Senecal & Partners is over as Lori Senecal’s new agency agreed not to poach any more staff from her former agency McCann-Erickson for at least six months. Even by the ...

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Oh Lori! Ad war breaks out between Kirshenbaum and McCanns

A New York ad war has broken out between ambitious Toronto-based MDC, owner of Kirshenbaum Bond and McCann-Erickson, former home to Kirschenbaum Bond’s new president-ceo Lori Senecal (who’s now got her name on the door too). Lawyers have been called ...

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