Weight Watchers and W+K launch personal coaches

Weight Watchers is introducing ‘personal coaches’ – well doesn’t everyone have one these days darling? – and Wieden+Kennedy HQ has produced a typically off-the-wall ad for the new service, showing the eating temptations all around us – like chocolate phones.

Checking in with your personal coach seems after an evening out seems a bit strong but that’s (almost) 2015 for you.

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