Lukas Grossebner is executive creative director Europe of Virtue Worldwide, the Vice-owned ad agency. Before joining Virtue he was ECD of Accenture Interactive In my opinion, an ad should be three things: well written, gripping, and born from a simple ...
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The UK’s National Lottery is running an interesting campaign showing some of the things it supports, a change from exhorting us to buy a ticket and get rich. This seems to have come from TNL’s “content” box rather than advertising, ...
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The Gulf states, as we know, aren’t short of a bob or two and here’s the Dubai Corporation of Tourism and Commerce Marketing (DCTCM) pushing the boat out with a film featuring Gwyneth Paltrow, Kate Hudson and Zoe Saldana exploring ...
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Copenhagen-based jewellery giant Pandora has confirmed Virtue, the ad agency owned by media channel Vice, as its global creative agency of record to handle what it calls a “global rebrand.” Virtue has worked on a number of campaigns for Pandora ...
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How often does a media owner morph into a successful ad agency? It has been done – Havas started as a news agency – but Vice, not so long ago one of those alternative channels that was going to change ...
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