Lukas Grossebner is executive creative director Europe of Virtue Worldwide, the Vice-owned ad agency. Before joining Virtue he was ECD of Accenture Interactive In my opinion, an ad should be three things: well written, gripping, and born from a simple ...
Read More »Virtue hits the right note for The National lottery
The UK’s National Lottery is running an interesting campaign showing some of the things it supports, a change from exhorting us to buy a ticket and get rich. This seems to have come from TNL’s “content” box rather than advertising, ...
Read More »Virtue’s Hollywood trio put the best face on Dubai
The Gulf states, as we know, aren’t short of a bob or two and here’s the Dubai Corporation of Tourism and Commerce Marketing (DCTCM) pushing the boat out with a film featuring Gwyneth Paltrow, Kate Hudson and Zoe Saldana exploring ...
Read More »Pandora picks Vice’s Virtue for global rebrand
Copenhagen-based jewellery giant Pandora has confirmed Virtue, the ad agency owned by media channel Vice, as its global creative agency of record to handle what it calls a “global rebrand.” Virtue has worked on a number of campaigns for Pandora ...
Read More »Vice’s Virtue agency expands with new leadership team – what’s its secret sauce?
How often does a media owner morph into a successful ad agency? It has been done – Havas started as a news agency – but Vice, not so long ago one of those alternative channels that was going to change ...
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