Tag Archives: verizon

Verizon has merged its two big internet acquisitions – the largely unloved AOL and Yahoo – into Oath and is setting out to flood the marketing world with oodles of content that nobody much wants either. This is the brainchild ...

Yahoo’s web business is being sold to US telecoms giant for $5bn, adding to Verizon’s online pot which includes AOL. Verizon bought AOL for $4.4bn last year. Yahoo will therefore no longer be an operating company but the owner of ...

Back in January US telecoms giant Verizon – the sixth-biggest advertiser in the States with a spend of $2.4bn – appointed Wieden+Kennedy to handle its brand and strategy work. The move (out of Mcgarrybowen) followed the appointment of Diego Scotti ...

Wieden+Kennedy is the fist big agency of winner of 2015, scooping US mobile giant Verizon’s brand and strategy business according to Ad Age. Verizon, which paid Vodafone a staggering $130bn to buy back Vodafone’s stake in the company recently, is ...

Mcgarrybowen is often beaten with the stick labelled ‘safe – not creative’ but it’s pulled out all the stops to launch Verizon’s Droid Maxx phone with what, at first, looks like this year’s flavour – ‘advertainment.’ And indeed the campaign ...

Over the years Saatchi & Saatchi LA has produced a series of outstanding ads for Toyota, surely one of the reasons why the brand has been such a huge success in America despite a number of embarrassing recalls. But this ...