Verizon has merged its two big internet acquisitions – the largely unloved AOL and Yahoo – into Oath and is setting out to flood the marketing world with oodles of content that nobody much wants either. This is the brainchild ...
Read More »Verizon takes a $5bn punt on combined Yahoo and AOL
Yahoo’s web business is being sold to US telecoms giant for $5bn, adding to Verizon’s online pot which includes AOL. Verizon bought AOL for $4.4bn last year. Yahoo will therefore no longer be an operating company but the owner of ...
Read More »Wieden+Kennedy makes sure-footed debut for Verizon
Back in January US telecoms giant Verizon – the sixth-biggest advertiser in the States with a spend of $2.4bn – appointed Wieden+Kennedy to handle its brand and strategy work. The move (out of Mcgarrybowen) followed the appointment of Diego Scotti ...
Read More »Wieden+Kennedy scoops lion’s share of $2.4bn Verizon
Wieden+Kennedy is the fist big agency of winner of 2015, scooping US mobile giant Verizon’s brand and strategy business according to Ad Age. Verizon, which paid Vodafone a staggering $130bn to buy back Vodafone’s stake in the company recently, is ...
Read More »Mcgarrybowen’s Droid Maxx campaign shows you can film the brief – and still make a good ad
Mcgarrybowen is often beaten with the stick labelled ‘safe – not creative’ but it’s pulled out all the stops to launch Verizon’s Droid Maxx phone with what, at first, looks like this year’s flavour – ‘advertainment.’ And indeed the campaign ...
Read More »Do new Toyota and TrueMove H ads disprove the YouTube hits measure of ad excellence?
Over the years Saatchi & Saatchi LA has produced a series of outstanding ads for Toyota, surely one of the reasons why the brand has been such a huge success in America despite a number of embarrassing recalls. But this ...
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