Tag Archives: verizon

Verizon takes a $5bn punt on combined Yahoo and AOL

Yahoo’s web business is being sold to US telecoms giant for $5bn, adding to Verizon’s online pot which includes AOL. Verizon bought AOL for $4.4bn last year. Yahoo will therefore no longer be an operating company but the owner of ...

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Wieden+Kennedy makes sure-footed debut for Verizon

Back in January US telecoms giant Verizon – the sixth-biggest advertiser in the States with a spend of $2.4bn – appointed Wieden+Kennedy to handle its brand and strategy work. The move (out of Mcgarrybowen) followed the appointment of Diego Scotti ...

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Wieden+Kennedy scoops lion’s share of $2.4bn Verizon

Wieden+Kennedy is the fist big agency of winner of 2015, scooping US mobile giant Verizon’s brand and strategy business according to Ad Age. Verizon, which paid Vodafone a staggering $130bn to buy back Vodafone’s stake in the company recently, is ...

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Mcgarrybowen’s Droid Maxx campaign shows you can film the brief – and still make a good ad

Mcgarrybowen is often beaten with the stick labelled ‘safe – not creative’ but it’s pulled out all the stops to launch Verizon’s Droid Maxx phone with what, at first, looks like this year’s flavour – ‘advertainment.’ And indeed the campaign ...

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Storm breaks over new Apple iPad 4G ad ‘claims’

Ad regulators in Sweden and the UK are investigating alleged claims in Apple’s current campaign fot the new iPad 3 that it has 4G capability – it does in the US on the AT&T and Versizon LTE networks but not ...

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