Mcgarrybowen is often beaten with the stick labelled ‘safe – not creative’ but it’s pulled out all the stops to launch Verizon’s Droid Maxx phone with what, at first, looks like this year’s flavour – ‘advertainment.’
And indeed the campaign is entertaining, with a fine performance from Edward Norton.
But the point about the Maxx is that the battery lasts for 48 hours.
So there you are: Mcgarrybowen filming the brief again. But to some effect.