Mcgarrybowen’s Droid Maxx campaign shows you can film the brief – and still make a good ad

Mcgarrybowen is often beaten with the stick labelled ‘safe – not creative’ but it’s pulled out all the stops to launch Verizon’s Droid Maxx phone with what, at first, looks like this year’s flavour – ‘advertainment.’

And indeed the campaign is entertaining, with a fine performance from Edward Norton.

But the point about the Maxx is that the battery lasts for 48 hours.

So there you are: Mcgarrybowen filming the brief again. But to some effect.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.