Tag Archives: toronto

Crush and BBDO show balls with testicular cancer ad

This is very good from production company Crush and BBDO in Toronto. Blokes are rotten at checking themselves for cancer (I got a kit from the UK’s NHS for something or other the other day and I couldn’t work out ...

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Lowe Roche unveils adland’s bad habits

This is fun: Canada’s Lowe Roche agency did some deep investigation into the habits of Canadian ad people for its entry to Toronto’s Strategy Agency of the Year awards. And, among the fascinating facts to emerge, were that: Canadian adfolk ...

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Just hope your last ten years don’t look like this

Ads these days seem more concerned with telling/teaching us how to live better than selling something (don’t you rather miss those ones?). But it’s valid enough in this new, highly emotional film ‘What will your last ten years look like?’ ...

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Kraft and Taxi score again with ‘FIKA’ ad for Gevalia

Fika is the Swedish word for coffee break apparently and it’s the theme of this new ad, featuring naughty-but-nice spokesman Johan, for Gevalia coffee from brand owner Kraft and current agency of the moment Taxi New York (a month ago ...

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Red Urban invents the ‘modern pioneer’ for Drake Hotel’s gift shops

Those Canadian are mining their heritage to some effect these days and agency Red Urban has invented the ‘modern pioneer’ for Toronto Drake Hotel’s three Drake General Stores (clearly a radical take on the hotel gift shop). Canadians have rather ...

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Kraft takes on Red Bull with caffeinated MiO Energy

Ever-controversial Kraft (since its takoever of Cadbury anyway) is planning to take on Red Bull and other energy drinks with the launch of a bottled caffeinated version, MiO Energy, of its MiO ‘water enhancer.’ MiO, which you add to water ...

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