Tag Archives: toronto

This is very good from production company Crush and BBDO in Toronto. Blokes are rotten at checking themselves for cancer (I got a kit from the UK’s NHS for something or other the other day and I couldn’t work out ...

This is fun: Canada’s Lowe Roche agency did some deep investigation into the habits of Canadian ad people for its entry to Toronto’s Strategy Agency of the Year awards. And, among the fascinating facts to emerge, were that: Canadian adfolk ...

Everybody wastes their time trying to find a new spin on creative or, at the other extreme, trying to find oil in the Arctic. Actually the dosh is in online dating companies. These days you’re not allowed to do it, ...

Is it the case that the more the purveyors of products and services cover soak us with implausible and insincere compliments, the busier they actually are ignoring our needs and lifting our wallets? Every time you hear a statement from ...

Ads these days seem more concerned with telling/teaching us how to live better than selling something (don’t you rather miss those ones?). But it’s valid enough in this new, highly emotional film ‘What will your last ten years look like?’ ...

Fika is the Swedish word for coffee break apparently and it’s the theme of this new ad, featuring naughty-but-nice spokesman Johan, for Gevalia coffee from brand owner Kraft and current agency of the moment Taxi New York (a month ago ...

Those Canadian are mining their heritage to some effect these days and agency Red Urban has invented the ‘modern pioneer’ for Toronto Drake Hotel’s three Drake General Stores (clearly a radical take on the hotel gift shop). Canadians have rather ...

Ever-controversial Kraft (since its takoever of Cadbury anyway) is planning to take on Red Bull and other energy drinks with the launch of a bottled caffeinated version, MiO Energy, of its MiO ‘water enhancer.’ MiO, which you add to water ...

We’ve wondered aloud here about the point of the new Volkswagen Beetle, which can be seen more as an exercise in sentiment than a model VW needs alongside Golfs, Polos, Passats etc. But the new 2012 version is more like ...