Crush and BBDO show balls with testicular cancer ad

This is very good from production company Crush and BBDO in Toronto.

Blokes are rotten at checking themselves for cancer (I got a kit from the UK’s NHS for something or other the other day and I couldn’t work out what to do with it – so I gave up after about thirty seconds) so they rounded up a few blokes (probably employees) to submit themselves to some below-stairs waxing, in the cause of testicular cancer prevention.

Well the odd check now and then can’t be that bad can it?

And to think that the ladies in our lives do this just to….no, don’t go there.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.