Tag Archives: tiktok

Highsnobiety hitches a ride for Gucci with TikTok’s favourite trainspotter

Graham Fink observed here a while back that creatives should forget about ads and TikTok instead (we paraphrase) and here we have a pretty good example: Gucci (teamed with the rather unlikely The North Face) and viral trainspotter Francois Bourgeois ...

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Publicis’ Le Truc collective debuts for TikTok

Publicis launched Le Truc, a kind of group-wide creative collective, in New York with a fair amount of hoopla back in February, since when not very much. But now it’s on the big stage with its debut campaign for ever-growing ...

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Heinz claims first for interactive recipe on TikTok

TikTok seems to be taking over the media world – is it going to be better for us than Facebook and Google? – and now Heinz is claiming a first with a partnership with food and drink social publisher Twisted ...

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WPP strikes first partnership deal with TikTok

WPP has struck a first of its kind deal with TiKTok, claimed to give WPP clients unique access and capabilities on the platform. This includes partnering on marketing API integrations and next-generation formats, such as augmented reality offerings. Subvrsive, a ...

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TikTok joins the establishment with Vayner’s viral sea shanty

All the to-ing and fro-ing over Tik Tok’s ownership (it now seems to be shared between Oracle, Walmart and China’s ByteDance after D. Trump’s intervention) doesn’t seem to have held back the social media upstart. Now it’s claiming the first ...

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George Parker: Walmart, Larry Ellison, TikTok and me

I must admit I have no idea what the TikTok fuss is all about. The service is owned by Beijing-based ByteDance, and Der Trumpf is making a big stink that the platform can be used by the Chinese government to ...

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Dettol TikToks its way to nine billion handwashes

Dettol’s ‘Handwash Challenge,’ originally destined for India, now has over nine billion views on TikTok (nine billion – and one now, sort of.) And veteran soul singer Gloria Gaynor is doing her bit. https://www.youtube.com/watch?v=gBDeTzFCKME Who said social media was no ...

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