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Advertisers
Dove launches New Year ‘unresolutions’ to help women’s body confidence
Unilever’s Dove clearly isn’t giving up on its purpose platform – despite its owner eschewing such intentions for brands like…
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Media
Can PR man James Lyons get Starmer’s government back on track?
Sir Keir Starmer’s UK government has been advised by all and sundry to “get a grip” after just 100 (pretty…
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TikTok aims for different image in Lucky Generals debut
Those of us who thought TikTok was primarily about Korean singing cats are in for a spot of re-education in…
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Eddie Gold: the smartphone’s not for turning: why the only way is up
The era of vertical-oriented video has, to be fair, been heralded more than once in the decade or so since…
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Highsnobiety hitches a ride for Gucci with TikTok’s favourite trainspotter
Graham Fink observed here a while back that creatives should forget about ads and TikTok instead (we paraphrase) and here…
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Publicis’ Le Truc collective debuts for TikTok
Publicis launched Le Truc, a kind of group-wide creative collective, in New York with a fair amount of hoopla back…
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Heinz claims first for interactive recipe on TikTok
TikTok seems to be taking over the media world – is it going to be better for us than Facebook…
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Post-pandemic tech wars: veteran Pinterest from Droga5, booming upstart TikTok
There are so many online “platforms” out there that, sooner or later, they’re going to need to take to branding…
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Ad Tech
WPP strikes first partnership deal with TikTok
WPP has struck a first of its kind deal with TiKTok, claimed to give WPP clients unique access and capabilities…
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