MSQ’s the Gate is celebrating 150 years in business in New York (it began as Mandel and Frank in 1872, second only to J. Walter Thompson.) So it’s apologising to all those clients who had the good sense (or not) ...
Read More »The Gate New York tackles accountants
Interesting to see a new campaign from The Gate New York, UK-based MSQ’s (relatively) new US offering. This time the agency has been charged with making accountants desirable – in a business sense, let’s not get carried away. Aimed at ...
Read More »The Gate London names new design director
MSQ’s The Gate creative agency has hired Andrea Ferlauto as design director. Ferlauto (below) has worked at a number of high profile agencies including Mother, DDB and J Walter Thompson on brands including Guinness, HSBC, Duracell, Grolsch and The Macallan. ...
Read More »Industry creatives challenge lack of LGBTA+ representation in Valentine’s Day cards
It is, of course, St Valentine’s Day on Friday (you’d forgotten, obviously) when, among other things, the card population rises. Two creatives from The Gate London, Beth Grace and Hannah Cunningham, have spotted a dearth of LGBTQA+ offerings on the ...
Read More »The Gate Edinburgh wins SSE business-focussed rebrand
UK energy company SSE is selling its consumer business to go-go Ovo Energy and concentrating on its substantial SSE Business Energy operation, a separate business within SSE which supplies electricity and gas to business and public sector customers in Britain. ...
Read More »The Gate poaches new creative chief Lucas Peon from WPP’s Wunderman Thomson
Full service agency The Gate London has lured Wunderman Thomson executive creative director Lucas Peon to be its new ECD. Peon was ECD at JWT before WPP merged it with Wunderman. Peon replaces Beri Cheetham who is moving to a ...
Read More »MSQ’s Stack turns traffic policeman for busy London street
Do agencies really help the public good? When London’s Camden Council in its wisdom decided to make busy thoroughfare Tottenham Court Road two-way there were a number of accidents, some serious, as people had been used to it being one-way ...
Read More »The Gate’s Jamie Elliott: why Les Binet and Peter Field are my Ad Heroes
I started in this industry the very week, as it happens, that Google launched. It was 1998 and the great digital disruption was underway. Agencies were already on the back foot, deep in battle with the research companies like Millward ...
Read More »The Gate enters knife crime fray for Lives Not Knives
Mother’s Day’s come and gone (yesterday) but knife crime in London remains a pressing issue with heaven knows how many young people losing their lives. Is anyone doing anything about it? The Government keeps saying that the dramatic reduction in ...
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