The Gate New York tackles accountants

Interesting to see a new campaign from The Gate New York, UK-based MSQ’s (relatively) new US offering.

This time the agency has been charged with making accountants desirable – in a business sense, let’s not get carried away.

Aimed at accountants seeking qualifications , so in the realm of the possible.

A billable 30 seconds.

MAA creatively scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.