tech
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News
Google’s AI gets the real-world treatment in new campaign
We’ve had ChatGPT claiming to enhance your personal life, Anthropic’s Claude facilitating high-level business solutions, and now Google is promoting…
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Apple’s attempts to make us love tech seem to be foundering
Apple got itself into a fix with its ‘Crush’ commercial, said by many to signal the obliteration of creativity by…
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News
UK government launches ad plea to tech investors
A new campaign aimed at driving investment in tech company scale-ups has been launched, with podcast ads, billboards and more…
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Mindshare survey shows growing use of tech – with humans fighting back
WPP media agency Mindshare has been consulting its crystal ball for its fifth Mindshare Trends Report looking at the UK…
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