The Out of Home industry has taken strong and simple messaging into its Upfronts showing an industry in great health and in tune with a clear message for clients around long term branding working in unison with short term activation. ...
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Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with SafeGraph, the leading provider of US Points-of-Interest (POI) data. This further bolsters Talon’s drive to make OOH ‘Smarter as Standard’ ...
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A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the profitability of OOH and Digital OOH (DOOH) campaigns as the medium achieves critical mass in terms of reach, audience and ...
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Out of Home agency Talon has bought Grand Visual, a leading OOH digital creative specialist, plus its ad tech provider QDOT. Grand Visual and QDOT employ 48 people globally across London, New York and a development hub in Montevideo, Uruguay. ...
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Ocean Outdoor is rolling out a new network of digital 6-sheet poster screens in partnership with Birmingham City Council. The new network will cover main city arterial and commuter routes. The screens are being supplied by Samsung with Esprit Digital. ...
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Talon, the UK’s biggest independent Out of Home agency, has bought the OOH business of Grandesign, the US’ second-largest independent in the sector. Grandesign’s traditional offices in San Diego, Denver, St. Louis, Los Angeles and Atlanta will take the Talon ...
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Independent out of home specialist agency Talon is expanding in the US with the opening of a New York office. Talon handles out of home media for several of the UK’s leading advertising brands through Omnicom Media Group UK agencies ...
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Out of home industry heavyweights Kevin Shute and Richard Blackburn are launching a new OOH communications agency – Partisan Communications. The new agency is partnering with Eric Newnham’s Talon Outdoor, the leading independent agency that handles Omnicom’s OOH spend in ...
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***Before we embark on more musings about the collapsed Omnicom/Publicis deal, one of my spies tells me about a thwarted coup by Eric Newnham’s Talon to lure big UK outdoor advertiser Warner Brothers away from WPP-owned Kinetic. Talon is in ...
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