A UK Out of Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that advertisers who continued to invest in Out of Home benefitted from strong performance including an average +51% shift in ad ...
Read More »World Out of Home’s #OurSecondChance from new agency NCA hits record-breaking $40m value
The World Out of Home Organization’s global #OurSecondChance campaign has so far appeared on 40,000 digital screens with an estimated donated media value to date of US$40m. This makes it comfortably the world’s biggest all-format digital Out of Home campaign ...
Read More »Talon’s Imran Elahi: an outsider’s view of programmatic advertising in digital Out of Home
I recently joined Talon as their Head of Digital, a new role for the company and a reflection of the business’s commitment to driving Digital Out of Home’s (DOOH) transformation and growth. It’s all new for me too as I ...
Read More »Talon: Ada analysis shows UK Out of Home population movement plateaus during lockdown week three
New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. The coronavirus (Covid-19) pandemic has already brought ...
Read More »Analysis from Talon’s Ada shows true UK population movement during Covid-19
Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ...
Read More »Rental homes brand Tipi uses Talon’s Ada for data-led Out of Home strategy
Rental homes brand Tipi uses Talon’s Ada For data-Led OOH strategy to boost brand awareness, consideration and trust Market leading lifestyle-focussed rental homes brand Tipi drives enquiries and leases of its Wembley Park apartments using a sophisticated Out of Home ...
Read More »Brit Awards trigger TikTok Out of Home blitz
Short form mobile video platform is the social medium du jour and it joined the likes of Samsung in tying in with the Brit Awards with a live stream of the event on February 18 on Ocean Outdoor’s Piccadilly Lights, ...
Read More »Talon appoints OOH pioneer Jim Wilson as US CEO
Talon Outdoor, the leading independent Out of Home (OOH) media and technology agency, today announced that Jim Wilson is its US CEO. Wilson (below) will join Talon from TEGNA’s Premion, the first-in-market over-the-top (OTT) advertising and technology platform, that he ...
Read More »IG brings market news direct to London commuters with new DOOH branding drive
IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to ...
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