Tag Archives: sport

Under Armour has run some striking campaigns in the past – most notably through Droga5 New York – but seems to be going it alone with this latest effort, inverting the over-familiar sports mantra encouraging people to be like superstars, ...

Manchester City’s two-year ban from European competition, imposed by Uefa, has been overturned by the grand-sounding Swiss-based Court of Arbitration for Sport. The Court found that the alleged “serious breaches” of Uefa’s Financial Fair Play rules were “either not established ...

Tennis in the UK has been marooned in its middle class image for decades despite numerous attempts to escape it and now The&Partnership has been enlisted by the LTA (Lawn Tennis Association) to try to break the mould. Not easy ...

New research by YouGov for UK-based Out of Home digital media owner Ocean Outdoor shows that 18-34 year olds trust content and ads on digital OOH screens more than other media channels. Younger consumers (18-24) say they are more likely ...

Our sweltering summer of sport, reality TV and royal weddings has been a reminder of the power of television to reach mass audiences, and the fact that TV’s widely-predicted demise may have been greatly exaggerated. For England’s semi-final match against ...