Dentsu, Hakuhodo, and ADK are among the firms and individuals facing criminal charges over bid-rigging for the 2020 Tokyo Olympics. Dentsu Group president and CEO Hiroshi Igarashi has already admitted Dentsu’s involvement and collusion in planning and fixing the pre-Games ...
Read More »Under Armour produces best use of Tom Brady contender – thanks to Morgan Freeman
Under Armour has run some striking campaigns in the past – most notably through Droga5 New York – but seems to be going it alone with this latest effort, inverting the over-familiar sports mantra encouraging people to be like superstars, ...
Read More »Man City football ruling creates a financial free-for-all for regimes playing the global PR game
Manchester City’s two-year ban from European competition, imposed by Uefa, has been overturned by the grand-sounding Swiss-based Court of Arbitration for Sport. The Court found that the alleged “serious breaches” of Uefa’s Financial Fair Play rules were “either not established ...
Read More »The&Partnership’s LTA debut enlists army of balls
Tennis in the UK has been marooned in its middle class image for decades despite numerous attempts to escape it and now The&Partnership has been enlisted by the LTA (Lawn Tennis Association) to try to break the mould. Not easy ...
Read More »Ocean claims young people tune in to digital Out of Home
New research by YouGov for UK-based Out of Home digital media owner Ocean Outdoor shows that 18-34 year olds trust content and ads on digital OOH screens more than other media channels. Younger consumers (18-24) say they are more likely ...
Read More »Peter Stefou: how a summer of sport shows that TV is not just surviving it’s thriving
Our sweltering summer of sport, reality TV and royal weddings has been a reminder of the power of television to reach mass audiences, and the fact that TV’s widely-predicted demise may have been greatly exaggerated. For England’s semi-final match against ...
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