Sport England and FCB Inferno are back with more ‘This Girl Can,’ this time trying to close what they call the “enjoyment gap,” partly to blame, it seems, for the number of women not prepared (or able) to exercise. Sport ...Read More »
Can Sport England’s ‘This Girl Can’ do it all over again?
It’s five years since Sport England’s ‘This Girl Can’ helped to re-define the way women were depicted in ads – along with Unilever’s Dove – and the anniversary is marked with what we might call a reminder campaign from agency ...Read More »
Sport England sets FCB weighty challenge of creating a healthier nation
We’re a pretty unhealthy lot here in the UK it seems and, short of a cull of anyone who doesn’t fit the right BMI index, government and others are trying hard to persuade us to exercise more. So government-funded Sport ...Read More »
FCB Inferno keeps up the Sport England standard with new ‘Fit got real’
Sport England’s ‘This Girl Can’ campaign from FCB Inferno is arguably the best long-running UK ad campaign – helped, no doubt, that it’s Lottery funded so can actually be long-running – and this new one keeps up the standard. Showing ...Read More »