social media
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Advertisers
Tim Jenkin of Social Pictures: why brands should work with online influencers in 2016
Everyone’s an influencer. I bet you’ve heard that in the last year. It’s true, and it’s no longer a secret.…
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Advertisers
Android’s ‘Friends Furever’ takes social media by storm – to what purpose?
This ad from Droga5 for Android, ‘Friends Furever,’ is the most shared across social media in 2015, according to ‘social…
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Ad Tech
Marimedia to buy AreaOne to create bigger social media data operation
As social media grows apace, with Facebook in particular attracting huge advertising dollars, more and more companies are setting up…
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Advertisers
Paul Simons: social media has gone ‘notification’ mad but brand owners should resist it
I spotted an article in The Marketer magazine online titled “Six ways push notifications can help pull in and keep…
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Advertisers
Charlie Hebdo shootings will reverberate through a world connected by social media
‘Is the Charlie Hebdo shooting linked to Islamic Extremism?’ asks the headline on CNN today. No wonder CNN is losing…
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Advertisers
Matt Williams: OMG! – Millennials really do inhabit a (social media) world of their own
“I consume all of my news online – everything I learnt about the Scottish Referendum came from Facebook.” Welcome to…
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Advertisers
Paul Vallois of Partners Andrews: the other World Cup is the battle to maximise social media
Sitting here in the bowels of the Barbican (London conference centre) on what’s reputed to be the hottest day of…
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Advertisers
Matt Williams: so far it’s been a scandal-free Cannes – personally I blame social media
Cannes 2014: This year at Cannes, there’ve been no scandals. No drama. No controversy. Well, that’s not entirely true –…
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Advertisers
Adidas says it’s ‘all in or nothing’ as it tries to lock in World Cup social media followers
The new Adidas World Cup campaign featuring Lionel Messi sports the rather strange line ‘All In or Nothing’ – the…
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