Tag Archives: snapchat

Life’s an oddball camera for Snapchat in TV debut

The consumer tech revolution is (was?) a wonderful thing and Snapchat is trying to find a viable place in this world. So its first TV ad tells us that it’s a camera that’s more about how you feel than how ...

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Snapchat leads social media ad growth, Facebook lags

We all knew that social media is taking over the advertising world but new numbers from consultancy 4C, via its platform 4C Social which analyses nearly $250m in media spend from over 1000 individual brands, shows that it’s not all ...

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Watch out Facebook Snapchat is coming says Sorrell

Messaging service Snapchat, limbering up for an IPO this year that could value it at $25bn, is a potential rival to Facebook according to WPP CEO Sir Martin Sorrell. Speaking at Davos Sorrell said that WPP clients spent $90m with ...

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Facebook and Snapchat come under more fire – ‘Big Data’ users like media agencies face a worrying 2014

Will 2014 be the year that so-called ‘Big Data,’ the great, slightly off-white hope for many of the world’s digital media businesses and some agencies, comes under game-changing pressure from privacy campaigners? We’ve had Edward Snowden’s revelations (left) about the ...

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