snapchat
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Advertisers
Snapchat aims at Instagram with client-loaded ad campaign
Here’s an interesting new B2B campaign for Snapchat, rounding up an array of clients to say how much they like…
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Advertisers
Life’s an oddball camera for Snapchat in TV debut
The consumer tech revolution is (was?) a wonderful thing and Snapchat is trying to find a viable place in this…
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Advertisers
Snapchat leads social media ad growth, Facebook lags
We all knew that social media is taking over the advertising world but new numbers from consultancy 4C, via its…
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Advertisers
Watch out Facebook Snapchat is coming says Sorrell
Messaging service Snapchat, limbering up for an IPO this year that could value it at $25bn, is a potential rival…
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News
Now WPP, Daily Mail and Snapchat form new content marketing outfit Truffle Pig
More content kerfuffle from Cannes: this time it’s WPP (which has just announced a music tie-up with British producer Alex…
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Advertisers
Matt Williams: how Snapchat’s Evan Spiegel broke the rules but became a success
One thing everyone is excellent at here at Cannes is overanalysing things. Why did that award win over that one?…
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Advertisers
World Wildlife Fund uses Snapchat to highlight endangered animals’ ‘last selfies’
More ‘selfies’ (yesterday we had Fred & Farid for Avene in China), today it’s the turn of the World Wildlife…
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News
Facebook and Snapchat come under more fire – ‘Big Data’ users like media agencies face a worrying 2014
Will 2014 be the year that so-called ‘Big Data,’ the great, slightly off-white hope for many of the world’s digital…
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Advertisers
Rupert Staines of RadiumOne: programmatic targeting is online advertising’s version of ‘Big Bang’
Last month saw Twitter hit the headlines for its hugely impressive debut on the New York Stock Exchange. After its…
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