Tag Archives: snapchat

The consumer tech revolution is (was?) a wonderful thing and Snapchat is trying to find a viable place in this world. So its first TV ad tells us that it’s a camera that’s more about how you feel than how ...

We all knew that social media is taking over the advertising world but new numbers from consultancy 4C, via its platform 4C Social which analyses nearly $250m in media spend from over 1000 individual brands, shows that it’s not all ...

Messaging service Snapchat, limbering up for an IPO this year that could value it at $25bn, is a potential rival to Facebook according to WPP CEO Sir Martin Sorrell. Speaking at Davos Sorrell said that WPP clients spent $90m with ...

More content kerfuffle from Cannes: this time it’s WPP (which has just announced a music tie-up with British producer Alex da Kid) partnering with the Daily Mail and Snapchat to launch Truffle Pig, described as a a “joint content marketing ...

One thing everyone is excellent at here at Cannes is overanalysing things. Why did that award win over that one? Why did they pick that shot? Hell, we even spend a rather large quantity of time debating the reasons for ...

More ‘selfies’ (yesterday we had Fred & Farid for Avene in China), today it’s the turn of the World Wildlife Fund in a rather compelling campaign using Snapchat. When the next selfie might be the very last of a whole ...

Will 2014 be the year that so-called ‘Big Data,’ the great, slightly off-white hope for many of the world’s digital media businesses and some agencies, comes under game-changing pressure from privacy campaigners? We’ve had Edward Snowden’s revelations (left) about the ...

Last month saw Twitter hit the headlines for its hugely impressive debut on the New York Stock Exchange. After its first day of trading, shares in the site closed at $44.30, up more than 73 per cent from their initial ...