Sainsburys
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Sainsbury’s lines up top quartet for possible pitch
Sainsbury’s is reviewing its £60m creative account and it seems that Mother, MullenLowe and Wieden+Kennedy are lining up against AMV…
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Sainsbury’s ad review plot thickens as Lucky Generals and Joint enter the fray
Sainsbury’s is currently reviewing its UK ad account with AMV BBDO, after a 40-year tenure (with a brief interregnum at…
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Agencies line up to try to wrest Sainsbury’s away from 40-year incumbent AMV BBDO
Sainsbury’s is reviewing its creative account with AMV BBDO, worth £60m in media terms. AMV, in its two guises, first…
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Will Sainsbury’s deal for Argos trigger a new face-off between AMV BBDO and CHI?
Sainsbury’s’ successful £1.3bn bid for Home Retail Group – Argos in other words, now that Homebase is being sold to…
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Giles Keeble: were these the ideas behind the UK’s Christmas ad show stoppers?
As a postscript to Paul Simons’ piece on Christmas ads, a few thoughts on the ideas that may lie behind…
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Giles Keeble: why emotional ads work at Christmas – and it’s not all about sales
Why are you advertising? When I asked this question on advertising courses for marketing people, I was surprised how little…
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Who needs ‘feel-good’ Christmas ads at a time like this?
Last Sunday adam&eveDDB co-founder and CEO James Murphy was on BBC Radio 4’s Broadcasting House, there to review the papers…
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Godzilla versus King Kong: Sainsbury’s/AMV challenge John Lewis/A&E for top Christmas ad spot
They may be fellow Omnicom siblings and, therefore, the best of friends but one should never under-estimate the rivalry ‘twixt…
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Shock for WPP’s GroupM as Sainsbury’s stays put
I hope no-one from WPP’s GroupM is planning to break bread with boss Sir Martin Sorrell this weekend because it…
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