Tag Archives: Roger Federer

Uniqlo double faults with new Federer campaign

Tennis ace Roger Federer ditched Nike in favour of a $300m ten-year contract with Uniqlo despite admitting that he was at the “back end” of his career. Well Uniqlo needs some bang for its bucks so it’s produced this. Federer ...

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Gillette and BBDO win with London Olympics campaign for Father’s Day

We haven’t always been fans of BBDO’s work for Gillette (those annoying ads featuring Tiger Woods, Roger Federer and Thierry Henry have been mercifully consigned to history since news of Woods’ misdemeanours broke a couple of years ago) but Rog ...

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Jennifer Lopez signs up for Gillette Venus razors – could this be a career-threatening move?

We only ask because appearing in Gillette’s Fusion razor ads (for men’s chins as opposed to ladies’ legs) didn’t do much for Tiger Woods (disgraced, off form), Roger Federer and Thierry Henry (over their respective hills). Undeterred Gillette, owner Procter ...

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Gunn Report lauds BBDO as the best creative agency network – again

The Gunn Report is one of those clever, almost simplistic ideas. Just tot up the number of awards agencies have won and you get the top agency or agency network in the world. And, once again, the top performing agency ...

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Autoglass threatens to unload more terrible advertising on the UK

Worrying news out today that Autoglass, the company with those intensely irritating radio ads, is to double its marketing budget to £30 million with the aim of, in the words of its marketing director, “reaching superbrand status”. Anyone who listens ...

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