Tag Archives: Roger Federer

Tennis ace Roger Federer ditched Nike in favour of a $300m ten-year contract with Uniqlo despite admitting that he was at the “back end” of his career. Well Uniqlo needs some bang for its bucks so it’s produced this. Federer ...

Veteran tennis ace Roger Federer seems a charming chap but, until now his appearances in ads have been less than compelling – most notably in his performances for Gillette Fusion with Tiger Woods and Thierry Henry. But here he is ...

We haven’t always been fans of BBDO’s work for Gillette (those annoying ads featuring Tiger Woods, Roger Federer and Thierry Henry have been mercifully consigned to history since news of Woods’ misdemeanours broke a couple of years ago) but Rog ...

And it even features the boss, Michael Dubin of The Dollar Shave Club who follows in the footsteps of another American Victor Kiam (remember his ads for Remington all those years ago?). Online shaving is a fairly unexpected concept but ...

Old Spice brand manager James Moorhead is one of the most famous clients in the world just now (a mixed blessing perhaps on one’s way up the corporate ladder) and Old Spice owner Procter & Gamble is moving him to ...

We only ask because appearing in Gillette’s Fusion razor ads (for men’s chins as opposed to ladies’ legs) didn’t do much for Tiger Woods (disgraced, off form), Roger Federer and Thierry Henry (over their respective hills). Undeterred Gillette, owner Procter ...

The Gunn Report is one of those clever, almost simplistic ideas. Just tot up the number of awards agencies have won and you get the top agency or agency network in the world. And, once again, the top performing agency ...

Research outfit Ace Metrix is enjoying its moment in the sun thanks to a study originally publicised in Ad age that purports to show that celebrities, particularly Tiger Woods, are a waste of advertisers’ time and money. Like all good ...

Worrying news out today that Autoglass, the company with those intensely irritating radio ads, is to double its marketing budget to £30 million with the aim of, in the words of its marketing director, “reaching superbrand status”. Anyone who listens ...