This has been panned in some quarters, Roger Federer and Anne Hathaway finding themselves on video’s version of the cutting room floor for Switzerland Tourism. Follows a similar-ish effort with Federer and Robert De Niro. From agency Wirz.
Actually it’s not bad – makes the point that it’s a spectacular place and Hathaway has her moments (Roger is, well, Roger.)
Watchable and that’s the point.
MAA creative scale: 7.
