Tag Archives: Rob Norman

Rob Norman has spent 31 years in media agencies, beginning his career at the UK’s CIA (later WPP-owned MEC) and the last five years as Chief Digital Officer Global at GroupM. He retired from GroupM last year and remains a ...

Playbuzz, which describes itself as a “leading storytelling platform used by the world’s premium publishers and brands to author, distribute and monetise interactive stories that drive audience engagement,” has signed up former GroupM digital supremo Rob Norman as a director. ...

There’s been much talk recently of the increasing pace of management change in media agencies – a number of high profile British bosses have left recently – but, arguably, more significant is the changing of the guard in the upper ...

I see that WPP chief Digital officer Rob Norman (left) is saying he’s in a “constant dialogue” with Google (which owns YouTube) suggesting “a range of actions they may take to give greater comfort and security” to advertisers. Advertisers are ...

The digital universe is changing more rapidly than ever so an update is always useful. Here Rob Norman (below), global chief digital officer of WPP’s GroupM, the world’s biggest media buyer, outlines the likely future and its implications in his ...

GroupM Worldwide chief digital officer Rob Norman (below) has entered the lists following the publication of the US Association of National Advertisers report into media trading practices. Here’s Norman’s blog post. “The changing media environment has raised client expectations of ...

It’s not often that the mighty WPP finds itself on the back foot but, arguably, at the moment it is. WPP recently announced its 2014 results and, despite a veritable avalanche of spin about record profits of £1.5bn, it’s clear ...

Xaxis is the part of WPP’s huge data operation that fuels its programmatic buying business – clients hand over the task of buying media online to the WPP/GroupM company and it adds a bit on top. In other words, it’s ...