The demise of the ad agency appears all set. A tombstone prepared. The obituaries written. The lilies artfully arranged. Which is a perfect time for the AdForum 2014 Summit. The “Summit” is where a gathering, gaggle, school or pack (choose ...
Read More »Richard Pinder sells The House to Crispin Porter
Former Publicis boss Richard Pinder (left) has seen a quick return on his investment in The House Worldwide, selling the business to MDC-owned Crispin Porter+Bogusky just a year after it opened. CPB wants to strengthen its international offering and Pinder ...
Read More »BMW goes electric, BETC and Lacoste, Oreos from Brazil, woeful Brit ads and Levi’s new model agency deal
***Here’s a nice new ad from BMW from KBS in New York (can’t be bothered to spell it out) for its new series of electric cars. Well they look great don’t they? But why don’t the car manufacturers cough up ...
Read More »Richard Pinder’s new model agency The House wins Levi’s worldwide alongside renascent Draftfcb
Richard Pinder’s new-style network The House Worldwide has scored a major coup by being appointed alongside Interpublic’s Draftfcb to handle the iconic (not an exaggeration in this case) Levi’s account. Levi’s departed Wieden+Kennedy last year. Quite why Levi’s needs two ...
Read More »Fallout from the Publicis/Omnicom merger
Richard Pinder writes: When first hearing the Publicis and Omnicom merger rumours you could have been forgiven for thinking it to be some silly season gossip. But as we know POG is not a passing fancy, it is for real. ...
Read More »Can former Publicis boss Richard Pinder’s new company be a new model for global advertisers?
After years of being a jet-setting senior suit in someone else’s service, Richard Pinder has decided to go global on his own account with the ambitious launch of his own international network, The House Worldwide. Pinder (left), it will be ...
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