Agency focussed M&A more than doubled in the first quarter of 2018 compared to 2017 (100 deals worth $4.6bn against 94 worth $2bn in 2017) according to marketing consultancy R3 – but just 14 per cent of deals were done ...
Read More »WPP tops R3’s 2017 new business league – MDC on the up
Consultancy R3 has been rounding up 2017’s account wins and losses to date and, surprisingly perhaps given its widely reported travails, WPP is the clear leader with over 1300 wins amounting to $579m in annualised new business revenue. R3 Principal ...
Read More »R3: Dentsu, WPP and Accenture are big buyers in July
Global marketing consultancy R3 has produced its review of deals in July 2017 and a pattern seems to be emerging: the big acquirers in 2017 appear to be Dentsu, WPP and Accenture. Dentsu is busily buying what we might call ...
Read More »R3: Omnicom scoops 2016 new business prizes
Omnicom has wiped the floor with its rivals in the 2016 new business stakes, according to marketing consultant R3 Worlwide. Unlike 2015 creative and digital reviews took precedence over media reviews by value but Omnicom agencies topped both tables as ...
Read More »Greg Paull of R3 Worldwide: best ads of 2016
I would nominate three campaigns from probably the three largest advertisers in the world. The industry should be looking up to them, not down to award winning work for dog shelters and glue companies. Wieden’s P&G Olympic mum’s spot is ...
Read More »New R3 report reveals the secrets of the world’s longest agency/client relationships
Following the recent Association of National Advertisers (ANA) report in the US on transparency (or the supposed lack of it) agency/client marriages have never been tougher. Within the marketing sector, companies are taking core activities in-house, top talent is deserting ...
Read More »R3: Dentsu is biggest digital buyer in August
Dentsu is giving WPP, Omnicom and others a real run for their money in the digital acquisition stakes as global marketing consultancy R3’s summary of mergers and acquisitions (below) in August demonstrates. Dentsu topped the deal table in terms of ...
Read More »R3: Omnicom leads 2016 “Roster-palooza” creative and media new business race
Global marketing consultancy R3 has produced its half-year 2016 round-up of new business wins among both creative and media agencies with Omnicom the clear winner overall, led by its media agency PHD. WPP’s Ogilvy is the top creative agency. R3’s ...
Read More »New Ciesco report reveals tech-led M&A boom
Corporate advisory firm Ciesco has produced its H1 2016 Global M&A survey of transactions in the technology-enabled media and marketing sectors. This follows on from its 2015 full year report published in January this year. Ciesco tracked 619 transactions in ...
Read More »